Monday, November 22, 2010

The secret sauce of Social Media

I recently read the inaugural blog of a good friend, Marco Cuttin. He makes a very nice walk on memory lane going through all the communications systems and how they evolved.

However, while Marco shows the similarity and how they evolved, fails to point out the one thing that makes Social Networks, Social Networks.

The one thing that is different is that the connections ARE PERSISTENT. What I mean with this, is that once you have connected with someone, and exchanged information, the network remembers that path and it can be traveled again by others. It is like a telephone system that grows branches according to your calls. This concept is also very well illustrated by a speech by Sebastian Seung on TED, "I am my connectome".

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