Tuesday, November 2, 2010

iAccept

I am amazed at how many things can Apple get us to accept as normal, and -sometimes- even as better.

First, it was the brilliant move from Apple's side to force every customer to attach an unlimited data plan to the iPhone. This single clause in the contract had more influence on user experience than any of the technical aspects of the iPhone, so this one was -as bold as it was- an unusual one. But we accepted it.

This was accompanied by its huge size. Yes, the screen is great, and it is more or less thin, but let's be honest, it is almost the size of my 1999 Palm Pilot. Granted, it had a little apple on the back. Accepted.

Then the dubious reception and voice quality (at least on the first versions). There they went, the happy iPhone users predicating that it was just "a minor nuisance" on a super-innovative phone.

The last one, -and one that we live with every day- the on-screen keyboard.

I swear. The one app that iPhones should come with, and that no user should be able to uninstall, is a spell checker. Spelling errors and typos must have gone through the roof since the adoption of this device. Oddly enough, I just read that iPhones have surpassed Blackberries in the domestic market. This means that the trusted little keyboard that so many users swore by, has been traded for the unreliable, jittery touchscreen.

So we not only accept this, we embrace it.

I am wondering if the Apple effect could be translated to other concepts and make us accept those things that are "the right thing to do" even if they mean increased costs or moving away from our comfort zone. How about an iBus that would make us take public transport instead of our own car? or An iBulb that will finally convince us that turning off the light bulb when we have left the room IS a good idea? iMortgage, a product that gets banks to assume their share of the Real Estate bust? Anybody iBurger, made of organic stuff that costs $20?

For now, let me try to convince my teenage daughter that an Oldsmobile is a great car. I hope this little Apple sticker works...

1 comment:

Huba Rostonics said...

I learned from a hard-core Applehead that iPhone DOES come with a Spellchecker. PLEASE TURN IT ON!