Monday, January 10, 2011

Time to grow up, dude...

Corporations many times are compared with real people. They are born, they die, can be sued, they pay taxes, etc. Free speech is a debate. Many of them evolve a quite identifiable persona.

Pretty much as people, we expect them to grow in all aspects and live a full life. That's what this entry is about. Social Responsibility. Very much like a guy who just steps into the picture to take care of some issue, we are OK with new and -specially- small corporations to be focused on task.

They have one thing to do, they do it well and they do nothing else.

Now, once they grow bigger and older, we start to look at them in a different light. We expect them to do all sorts of things. Give back to the community, create jobs, pay well and play nice. Just like we do with older guys. They have been around here, we expect them to pitch in somehow, be nice, don't just talk about the $%^& work, even party a bit and have a beer with us. If they don't, we call them a "Jerk" or in the best case, we declare that they "lack social skills".

So, aren't our Corporation's Social Responsibility expectations just another way of humanizing them?


2 comments:

Huba Rostonics said...

As expected, got some hate email on this. The main idea that I am trying to put out there is that the same laws and criteria that govern people are not necessarily fit for Corporations. It is OK to handle them differently, in my opinion.
If we don't, we fall into discussions like the one in this post where by assigning duties, we also assume they have rights of their own.

Huba Rostonics said...

Harvard Business Review published last month on "Shared Value" as the answer for sustainable business and the return of capitalism. Interesting point of view.