Tuesday, June 26, 2012

Apple to the rescue


This may be a far-fetched sentence, but Apple may be –as a side effect of selling gazillions of their devices- saving the printed media industry, and with it, offering photographers a lifeline.

There is no doubt that the productized innovations Apple brings to life are of extreme quality. Most of them are sexy just by themselves however, the more lasting effects are the behavioral patterns that change in us and stay with us longer than the products themselves. The personal computer, the iPod, revolutionizing our music library, and have us rediscover portable music, iTunes and the App Store, making us think we can buy everything “by the song” and on-demand, and the time-bending Podcast anybody-can-broadcast radio shows. More recently, the swipe and pinch gestures present on the iPhone and then on tablets. I find it really amuzing when kids try these out at deceptively not touch-enabled big-screen TVs.

But the latest lasting contribution by Apple may come attached with the new iPad.

I am not an iPad user myself, mainly because I usually carry my laptop around and I have not found an excuse yet to get one of these, but I have started to see a trend in many iPad users to have paid subscriptions to magazines. The quality of the media is just amazing and the experience resembles more closely –and sometimes improves- that of a traditional magazine. Content is “curated”, carefully diagrammed and the quality of the photography is great.

The latest addition to the iPad family, the iPad III, has a Retina display.
More resolution, fine, everybody gets it. But here is the biggest impact of it: at 264 dots per inch, it is coming really, really close to the standard 300dpi resolution for most printed output!

The Retina display is not just a higher resolution screen, it is effectively replacing paper! Granted, the experience is that of a “backlit paper” and it does not have exactly the same quality of our traditional dead tree material, but in terms of resolution, it is very close.

So these three elements: the availability of quality content, the improvement of the reading experience, and a suitable physical media that effectively replaces paper, plus “always on” connectivity. This may be what a 2012 Guttenberg would have in mind!

I am a relentless optimist, and I think that this will manifest itself in the next couple of years as a renaissane of the printed media industry –or should I say “pay to read” industry?- and with it, more work for photographers for other three reasons: first, better content expectations can only be fulfilled RELIABLY by dedicated, proficient professional photographers; second, the revenue stream from paid subscriptions offers a sustainable model to pay for such talent; and, maybe not as important but still a factor, the higher resolution screens require better photo quality production from end-to-end, from capture to manipulation.
Huba Rostonics is a Weston, FL-based Photographer, Blogger and Photography instructor. He is constantly looking for new things to put a frame around. You can check his work at http://www.rostonics.com. He also publishes a free weekly photography podcast in Spanish on http://www.Phocaccia.com/podcasts.

Tuesday, April 3, 2012

Trying to sell a PC to a bonobo

Some of the stuff that happens around us in this, our time, is just plainly astonishing. I don't want to minimize the discoveries of those that came before us -and we DO stand on their shoulders- but with Open Source initiatives, the available technology used as an enabler and crowdsourcing, the degree of progress is accelerating in this age, sometimes to alarming points.

The Bonobo Great Ape Trust Sanctuary have been experimenting with making available to their primates large touch-screen computer keyboards with symbols that correspond to different words. They're also working on ways to make computers automatically translate a series of symbols into a coherent sentence.

Now they started a Kickstarter campaign to help provide their bonobos with personal interconnected keyboards they can use to chat with humans anytime, and almost anywhere. Apparently, in initial tests the primates can effectively communicate with the use of these tools. Read the article on the Huffington Post HERE.

I cannot stop to wonder about these incredible animals and play some of the "Planet of the Apes" scenes in the background of my brain, but what really caught my attention is how this experiment is the pinnacle of User Interface testing.

Old Computer + Bonobo = Banana on monitor
Tablet + Bonobo = Communication

Wow.

If you look at the basic functionality, the traditional computers are all capable devices to transmit communications. Capable of doing email, chat, even voice. But it happens to be that THE USER INTERFACE is the middleware that connects the species to the device and apparently tablets are best received by our primate cousins. The takeaway? The user interface can make or break your application, whatever it may be!

Of course, you could always argue that bonobos are just hardcore Appleheads and they just would not use anything different than an iPad! :-)

Thursday, March 8, 2012

10 things you should think about when using Social Media in a corporate environment

It used to be that if you googled your name and would not show up on the first page you were nobody. Today, you have to be all over the place in the Social Media. Many companies or company officials refrain from going public on the social networks out of fear that something could go terribly wrong. The truth is that the rules are the same you first heard uttered by mom. Here are soem to think about:

1.- If you are just starting out, pick a name that represents the company and create an identity. Complete your profile, customize your landing page according to the company’s branding and build a stream of posts that other users may find credible before publicizing your handle.

2.- Who do you represent? – This is probably the first thing you have to think about when entering any social network. Are you the official spokesperson for the company you work for? Are you a highly visible official?
It may matter more in some instances than others, but as with any other social interaction, if you are at work, you are to some degree representing the company. Take this into account at all times.

3.- Act professionally at all times – Just as there are some inappropriate conduct at the company party, there are remarks, photographs, videos that should not be on your corporate social media account. If there is a chance that your supervisor may call you about the post you are about to post, you will probably going to get that call.

4.- Public? Think share value – With every post, think about what Wall Street may think. If there is any chance that a post may move the needle, do not post it.

5.- Absolutely no confidential information – This may sound pretty obvious, but the line between what is ok to be published and what is not may be a little gray sometimes. If there is anything that your worst enemy should not be reading, do not post it.

6.- Be on-topic – None of your corporate followers are interested in what you did during the weekend. They do want to know about the latest developments though, or where you see the market going, and maybe even take a peek at that last leadership retreat portrait (see 3, 4 and 5 above!).

7.- Be accurate – Provide links to content that supports your posts but never, ever regurgitate something without checking the facts. Follow links before you repost them. Check the authenticity of the source and make sure that any comments you are posting are supported by the facts.

8.- Be timely, be original – Social media content is always more attractive when it is newsworthy. Say things that nobody else is saying, before anybody else says them. This will make you more attractive for your followers. Tweet often, some experts place the ideal amount of tweets -depending on the industry- at anything between one and eight a day.

9.- Be responsive – Encourage comments from other members of the organization, even competitors. Respond to comments. Respond to all inquiries, negative or positive but mute the conversation on inappropriate comments. Have a zero-tolerance policy on these.

10.- Be honest and always take the higher ground – Disclose your relationship with the company, acknowledge errors, explain what happened. Respect your competitors and your audience, may the best man win.

Tuesday, December 27, 2011

Leadership Lessons from a Charity Event

I recently organized a charity event, Help-Portrait, in its Fort Lauderdale chapter. Help-Portrait involves taking professional portraits of people in need and giving out the pictures. The idea is pretty simple, but sometimes very touching stories can be heard. I tried to regularly blog about to document the process and I included one about the process of coordinating it. This is an excerpt that reads more like a Leadership workshop, so I thought I would include it here! The principles are simple, and while the rest of the post is Help-Portrait related, it applies to any endeavor.

So, How do you bring together a 30+ motley crew of Photographers, Makeup Artists, Hairdressers, Volunteers with NO PAY, make them show up at countless meetings, pitch in money and resources, have them show up at your location at 8:00 AM on probably the busiest portrait Saturday of the year, have them work their a**es off ALL DAY for you, then WORK MORE editing and proofing the photographs and finally turn them in? Piece of cake. :-)

1.- Engage people. Nobody does nothing alone. You need allies. Start selling the dream to everybody you find in your way and focus on the end result, tell stories about how the outcome of your work can change lives. This will also flex your persuasion muscles and get you ready for when the time comes to sell the idea to sponsors, etc.

2.- Empower people. Remember when I told you you need allies? Well, this is it. Identify key, committed people in your recruits. Assign them specific goals and let them do their thing. The biggest asset that you are gaining when working with other people is that they can make decisions on their own and take initiative. Let it happen and encourage it. Here is another tip: Don't know who to assign which job? ASK. People will be more enthusiast about what they do if it is something that they want to do, let it be their idea.

3.- Delegate. Your function as a leader is to be at the helm. Don't worry, you will have plenty of stuff to do just with that, and you WILL be pitching in a lot. Pay attention to the next two points.

4.- Prioritize. This is absolutely critical to maintain focus. Make it clear that you are not dismissing ideas, you are just indicating what has to happen first and where are the resources going. In this sense (maybe we should have a whole post about this) and for a Help-Portrait event here are some key priorities in order of importance: Find a venue, Find an Audience, Recruit Professional Photographers with Equipment, Recruit Hairdressers/Makeup Artists, Find sponsors for Printing, food, office supplies, etc., plan the logistics of the event and the delivery of the product. As you can see, this is an attempt of putting everything in order starting with the biggest issue first. One way of doing this is to ask yourself at every step, What would absolutely ruin my event?

5.- Celebrate. Who doesn't like a party? Every time you have a breakthrough, announce it and celebrate. Same with people doing a good job. This helps to reinforce the type of work you need and also instills the notion that you are making progress.

6.- Communicate the hell out of everything. Tell everybody over and over again what's the goal, where are you going, what's the priority at hand and don't forget to drive the process home. If everybody knows what you are supposed to do, anybody can fill in a job temporarily if needed and decisions made at "the edge" become better decision, more in-tune with the goal and the process in mind.

7.- Repeat. No, seriously, Engage-Empower-Delegate-Prioritize-Celebrate- Communicate.

Friday, February 25, 2011

Planning stunning events

Part of a marketer's job is to throw a heck of a party every once in a while. Being in Channel Management for many years where the line between Sales and Marketing blurs, usually because of lack of resources, I have been involved in a few of these, some of them as large as 600 people spanning a week in lenght.
Here are some tips to make for an exceptional event:

Mind the audience. Always think on who is the event for. Target EVERYTHING to this audience. Focus on your niche. This is what ultimately going to show the value of the event, a high concentration of interests in one place and at one time.

Cover the basics. Make sure that you are covering your audience expectations. Ask yourself what is what HAS to be there. Make it happen.

Do not underestimate the networking. This is one of the biggest reasons why people attend events, to hook up with clients, suppliers and to pick the brains of their colleagues and competitors. Allow plenty of time for networking and make every time slot conducive for connecting. Provide means of sharing contact info, like an opt-in list to be distributed among attendees. Create activities with smaller groups, this is more conducive for peer-to-peer interaction as well as for Q/A sessions and information gathering.

Plan for the 5-year old. Well, almost. Keep changing the activities every 30-min to 1 hour. This will keep the audience engaged.

Change wardrobe. Or the drapes. Rearrange furniture. Mix it up and change the format of the presentations. Too many powerpoints? Conduct an interview on stage. Bring in a panel of experts. Show a video. Move the audience from one room to the other.

Think Hollywood. With whatever your resources are, think about making an impact. It does not matter if it is somewhat unrelated and not purely business, three months after the event nobody is going to remember the content of slide 5 of your presentation, but they will remember the CEO riding on to the stage with a Harley or the cigar roller at the Cuban-themed party.

Left brain, Right brain, repeat. Plan, plan and then plan some more. Hold meetings with every stakeholder, do a dry run on everything to make sure that it flows correctly. But be prepared and accept chaos, things WILL fall apart and you will have to make changes on the fly.

Keep tabs on the team. Remember to record all the phone numbers. Have a radio system. Hold staff meetings first thing in the morning. This will help you have a backup individual for everything and you will be able to contact them when something goes astray.

Assign shifts. Admit it. You cannot work 24/7. Make it clear who is in charge and when, and give yourself some time to participate and network yourself.


Just came in: FB replaces all platforms

It goes something like this:

Joe Posted Something on your Wall:
"Honey, we ran out of paper at the downstairs powder room"

Lucia commented on your post:
"Look in the cabinet, there should be more there"

Joe commented on his post:
"Nope"

Lucia commented on your post:
"I will be there in a minute, writing something on fb"

Edward commented on your post:
"We always keep plenty in the cabinet too, seems to work for us"

Joe commented on his post:
"Hurry up honey"

With the widespread adoption of a communication technology -or any technology for that matter- there is always a moment in time when somebody figures out a "original way of using it" or a way of misusing it.

The ping-pong email is a famous one, where people interact by exchanging one-liners through email and expecting immediate answers. The 15-minute voicemail, the two-party conference bridge dial-in are other examples of this.

Exchanges like the opening one, while exaggerated for illustration purposes are becoming more prevalent. The point here is that the parties could just talk to each other, and there is no benefit in having this conversation on fb, where usually the objective is to capitalize on your friends input, enriching the discussion, or simply because there is something worth sharing, either because it sublime or entertaining.

The parties do have a technological alternative that fits better their communication needs, but they are just resorting to fb (or whatever they choose) because of pure laziness.


Monday, January 31, 2011

Horror Gallery of Corporate

Deep in the dungeons of the corporation, some of the most cruel and horrific tortures are inflicted on those that voluntarily accept them. These are nightmares that attack me during my deepest REM sleep. I hesitated to put them out in the open, but here they are. These will be a rolling list that will get more added, but hopefully not that many. Here are the first six:

Death by Ping-Pong email

This horrific procedure is based on the fact that each short, seldom self-contained email drains the energy of the responder. It slowly bleeds away the individual involved in the conversation and warps time. Each three second email consumes about 15-20 minutes of preparation. After five iterations the procedure starts to approach lethal consequences because it slowly erodes hope that anything can be accomplished at all.

Suffocation by back-to-back meetings

Many of us have experienced this. Back to back meetings drain the oxygen around any real work and thinking. It is only lethal in instances where it is also accompanied by starvation, but the risk of permanent brain damage is very high.

The DOS attack

This is a particularly cruel practice that is applied usually to those on solitary confinement. Consists in taking away your resources to do the things you are supposed to do by introducing a resource hog that eats up any trace of surplus resources. Manifestations of this type of attack can be the "Quick question" every 30 minutes, or variations of the Ping-Pong email and the Back-to-Back meeting.

Traction torture

This is a widely utilized technique when achieve resignation or ruining someone's career is an objective. Consists in having the condemned individual report to two different bosses with different agendas. The two bosses eventually end up pulling apart the individual until it is impossible to meet objectives or put his/her body parts together.

The Trojan Tool

This is a technique that is practiced by top executives that are masters in the art of deception. It consists of making mandatory the use of cumbersome tools of questionable value. It is particularly deceptive because it is usually disguised as something useful and as a time-saving tool.

The Suicide Bomber VP

These are a common threat, but they are very hard to spot. It consists in committing to unattainable goals, some times self-proposed as means of gaining visibility in the corporation, bonuses, or just showing off. Then it is just a matter of time. It takes between 2 or 3 Quarters to build enough pressure to detonate, however it becomes very hot around the SBVP; so hot that it is unbearable. At this point it can be more easily detected but usually very few people point it out. Once it detonates, it takes the whole department with it.


Friday, January 21, 2011

Working ourselves out of a job...

This is probably going to give away my age, if I haven't already.

When I started working in the Telecom industry, everything was shiny and new and the future was so bright that we wore our RayBan Wayfarers at night.

With great power, great responsibility came with it, in many cases and particularly with my engagement in developing markets, our work was somewhat heroic, deploying life-changing technologies and greatly impacting the quality of lives of the population at large. From enabling businesses to the levels of first-world countries, putting internet under the fingertips of the kids attending schools accessible only by dirt roads, to the birth of the mobile information society and the freemium long distance services.

While we did this, my colleagues and I were in privileged positions, calling a developed country our residence and working for staple-name corporations. We were the only ones that could do this job.

As the transfer of these technologies further advanced, we saw the world shrink and flatten and our colleagues on the other side of the wire get more empowered. The result now is that in many of the more mature technologies, the ones doing the work we used to do are no longer our neighbors.

When we foresaw these changes, we recognized them as a shift in paradigm and to a certain point, we succeeded in achieving these but somehow in the process, we might have worked ourselves of a job....


Monday, January 10, 2011

Time to grow up, dude...

Corporations many times are compared with real people. They are born, they die, can be sued, they pay taxes, etc. Free speech is a debate. Many of them evolve a quite identifiable persona.

Pretty much as people, we expect them to grow in all aspects and live a full life. That's what this entry is about. Social Responsibility. Very much like a guy who just steps into the picture to take care of some issue, we are OK with new and -specially- small corporations to be focused on task.

They have one thing to do, they do it well and they do nothing else.

Now, once they grow bigger and older, we start to look at them in a different light. We expect them to do all sorts of things. Give back to the community, create jobs, pay well and play nice. Just like we do with older guys. They have been around here, we expect them to pitch in somehow, be nice, don't just talk about the $%^& work, even party a bit and have a beer with us. If they don't, we call them a "Jerk" or in the best case, we declare that they "lack social skills".

So, aren't our Corporation's Social Responsibility expectations just another way of humanizing them?


Monday, November 22, 2010

The secret sauce of Social Media

I recently read the inaugural blog of a good friend, Marco Cuttin. He makes a very nice walk on memory lane going through all the communications systems and how they evolved.

However, while Marco shows the similarity and how they evolved, fails to point out the one thing that makes Social Networks, Social Networks.

The one thing that is different is that the connections ARE PERSISTENT. What I mean with this, is that once you have connected with someone, and exchanged information, the network remembers that path and it can be traveled again by others. It is like a telephone system that grows branches according to your calls. This concept is also very well illustrated by a speech by Sebastian Seung on TED, "I am my connectome".

Thursday, November 18, 2010

The App Reigns

I should have known. I dared to mention the iPhone and I just got a gazillion hate mails.

The conversation went south quickly, falling into the this vs. that and the "I was here before" conversation.

What this made me realize that -personally- I care less and less about the device, about any device, and more about the apps. Functionality and content are king in my reign. TiVo and the DVR have done more for TV in my case than color, HD or any other improvement.

In the case of a computing or a Smartphone device, the reality is that very specific tasks are attributed to the Application and not the device. Nobody "Macs" or "PCs" something. But you do Photoshop an image, and you "throw it into an Exel" and on a bad day, it is your Outlook that is "acting up". In one concept: The App is the verb.

On the device, I have some killer apps that I just need to have. My preferred ones are:

Pandora. My music, randomized and with new stuff! Love it on the computer, even better on the handheld when it can go everywhere and has XG access.
Evernote. This is a powerhouse application. If you haven't tried it, you should. I just loved the first version because of the concept of ubiquity. The idea is a Notebook that can be accessed by a variety of ways, web, PC or Mac client, and Mobile client. In addition to this, the first version allowed for hand-written notes, email-to-notebook entry, and note emailing as well as a neat web-clipping functionality. On the mobile, it gets even better when you add the camera and the geo-tagging functionality.

GMail Sync. I mean Contacts and Calendar too.

Google Voice. If you read "The Mobility I Want", you know why. This is the closest thing to unified communications Nirvana.






Tuesday, November 16, 2010

It is not broken, it is a feature...

If you are in the tech industry, you have probably heard this one, usually said as a joke.

If I have to explain any further, this refers to when the developer or Marketing finds an unexpected bug or defect and -BAM- (please draw starburst around it...) turns it into a new feature.

What is interesting is that the opposite is also true. New features that are misinterpreted can often be taken as a defect. I am an example of this with my newly-found learning curve on touchscreen phones, while I am still trying to make use of that muscle memory, now with almost no other tactile feedback besides haptics.

This also happens at any level of human life. One example is the controversial ADHD. Most people that I have known with this syndrome tend to be extremely creative and intelligent. So maybe it IS a feature!

I am trying to convince my wife on some of my "features"....

Saturday, November 13, 2010

You are like Einstein

Yep. Much like Albert Einstein. Not because you can come up with the Special Relativity theory and also play the violin, but because your ideas come in the oddest moments.

Einstein once said: "Why do I have my best ideas in the shower?"

This is true for most of us and it is ironic that most of the time your best ideas come to you in waves and in places where it is so hard to document them.

I am currently inmersed reading "The Artist's Way", which is what you can consider a "classic", written in by . The concepts exposed there are not easily proven, but they are still very valid. One of the key concepts, at the core of the author's thesis, is that repetitive tasks "feed" the creative mind and we can then tap it. This is the author's explanation on why these ideas come to us in places that we are sometimes even embarrassed to confess.

This is the reason why Evernote is probably my all-time favorite app on my phone and the new version on Android is capable of doing off-line creation and editing.

Now we just have to make it work under the shower.

What's its name? Facemail?

It was in the news, but honestly, nobody is paying a lot of attention.

Facebook has announced that this Monday, they will make available their email services. At the time of this writing, it is not clear what enhancements are they incorporating into their Inbox feature, other than a dedicated email address.

I have been watching social media for a while (click here to see my 2008 rant) and I never saw Facebook as an email killer, but more like an Outlook killer. Think about it, What does Outlook do for you in a typical office environment? Integrates your contacts, communications, and takes care of your appointments and resource booking. There is not a lot that Facebook is missing out of these.

There are four things that I would point out with Facebook's announcement:

1.- Facebook does stand a chance. Email is becoming more and more just a transport layer and a notification mechanism. If I look at how my two daughters use their online resources, it is easy to come to this conclusion. They do have email addresses, to be able to "communicate with the dead", but they rarely check them. They communicate through Facebook and SMS, and email's function is reduced to make the vibrating device go off on their smartphones. If the notification piece is solved, Why send an email? You already have that message in FB's Inbox. It seems that something in these lines is coming with the announced Office Online integration.

2.- We need more. Some said this will be a GMail killer. Well, not until we get the gazillion storage capacity, the external email address, the capacity to SEND emails to people that are not on Facebook, Offline and mobile client access, resource management, iCal and VCard translation, multiple addresses to be able to manage your online personas, distribution lists, better threaded conversations, and -Oh Yeah!- better search. This is without even factoring in Google Buzz (or Wave?), which is a truly revolutionary way of communicating.

3.- What about voice? Nobody cares anymore? I do. Google has a nice foothold here, both with the Android operating system running on phones, Google Voice, and Google Talk's capacity to do VoIP. And it is not just a telephone, it looks more like your personal switchboard and unified communications platform. Facebook has a shy attempt at something like this with their partnership with Vonage, but again, no way to call anybody outside of Facebook, and what is even worse, no way to call anybody ON Facebook that does not have the Vonage app on their mobile.

4.- We still need more. There has been some comparisons with GMail's priority Inbox -which I think is the best thing after email search-. Facebook has insight into what is important for you, and what is not. So -in theory- they may be able to classify email according to this. The question here is, Can they do it better? Right now, honestly, they are not there yet. Facebook filters out stuff that I am interested in and stuff that is new to me and I would have never given a chance other way.

And let's face it, we do have "circles of friends", we have the "A" list, the "B" list, the acquaintances; people from work, and family. On top of this, our interests change. When I am looking to move to another city, or just go there for a short trip, I focus on friends that live there. If I am having parenting issues, I turn to friends that have same age kids as mine. These are all things that are not necessarily reflected in my status updates. Facebook makes it -in the best case- laborious to track these changes.

One thing is true. They got us to write about them, not on email but on a blog, and announce it on Facebook.

Wednesday, November 10, 2010

The inverted business model

How many times have you checked out that latest piece of equipment at the store, just to go back home and research for the best price online and buy it?

It happens all the time, specially with high ticket items and stuff that you have to try on (shoes, clothes, etc.). The physical part of testing the unit and trying it on works better in a brick-and-mortar setting. At the same time, the we is made for price comparison. This is usually the biggest challenge for the online retailers. There is almost no difference between one and the other if they use the same software platforms and the same logistics solutions. So the only factor available to differentiate is price.

So is the Brick-and-Mortar and the neighborhood store extinct? Not really, and just the other day I had an epiphany. I had reversed the model myself. I have been contemplating to purchase a certain book that I have researched online. I even had the book in my Amazon wishlist. But I just happened to be in Milwaukee, and passing in front of Downtown Books. And I couldn't resist to go in.

I found it! Used and inexpensive. I bought it immediately out of impulse!

So what's next? MP3 sharing club at a local joint?

It happens to be that the dust hasn't yet settled under the Internet sun.

Sunday, November 7, 2010

A reflection on product innovation or how to buy a present for your significant other

When it comes to product development, innovation is a lot like planning a gift for your significant other.

You can always go on the safe side and conduct your "market survey" and start your quest for the perfect gift, responding to every single desire of your other half.

Yes, you will end up with a gift that is very much appreciated and that will fill a void long open. You -yes, YOU- will be in the ranks of the "reliable provider".

On the other hand, you can go the other way, the risky way. You can observe your partner for months, maybe for years, and try to translate into a model HOW do they think and feel. Once you are confident enough that you have a fairly good idea, then -and just then- set out to look for the perfect gift, without even asking a single question.

The difference here is that you will not only fulfill a desire, but you will surprise. And if you are successful, you will be LOVED. You will touch that fiber that will make her (or him) resonate.

In product development, something similar happens. Those companies that surprise us with a design that we never even thought about, earn our love, and we become advocates for them. There are many examples of this. The iPod wheel, the Segway (for the few that can afford one), the Dyson hand dryer, etc.

I am not suggesting that you blindly develop your products, after all, you need a market for them, and this means that they have to be priced correctly and that they address a real need so that there is a desire to purchase them from you. In contrast, in the gift metaphor there is no price involved from the receiving end.

What I am saying is that you cannot base your design ONLY on market research coming from surveys and direct questions.

Now, surprise me.

Saturday, November 6, 2010

The Cartel of Doral

Here is my friend Artie. He's on fire, ready to take on corporate America. The reason? His TiVo is down. No digital channels, apparently he needs a card or something to make it work. Which is kinda weird as we can now receive a good number of digital channels over the air.

We heard stories like this before, the public services company that has horrendous customer service and after voicing "Scotty, Shields On!" protects itself behind the "voicejail".

We all like competition, but public services is a tricky one. There is infrastructure to lay down, and nobody is willing to do the investment if they don't have guaranteed returns. This is why government issues "rights of way" and gives the cable company an area to develop. A Cartel, a monopoly of a function in a given geographical area.

The problem with this is what we all know, and this is how the telecommunications industry used to be, until the Telecommunications Act of the eighties (oh, the eighties!), separated the ownership of the copper from the service. Oddly enough this is a case where free competition is spurred as a product of more regulation!

The question here is: Has cable the same ranks as Telecom as far as a strategic public service now that a lot of people run their Internets and phones through them?

Tuesday, November 2, 2010

iAccept

I am amazed at how many things can Apple get us to accept as normal, and -sometimes- even as better.

First, it was the brilliant move from Apple's side to force every customer to attach an unlimited data plan to the iPhone. This single clause in the contract had more influence on user experience than any of the technical aspects of the iPhone, so this one was -as bold as it was- an unusual one. But we accepted it.

This was accompanied by its huge size. Yes, the screen is great, and it is more or less thin, but let's be honest, it is almost the size of my 1999 Palm Pilot. Granted, it had a little apple on the back. Accepted.

Then the dubious reception and voice quality (at least on the first versions). There they went, the happy iPhone users predicating that it was just "a minor nuisance" on a super-innovative phone.

The last one, -and one that we live with every day- the on-screen keyboard.

I swear. The one app that iPhones should come with, and that no user should be able to uninstall, is a spell checker. Spelling errors and typos must have gone through the roof since the adoption of this device. Oddly enough, I just read that iPhones have surpassed Blackberries in the domestic market. This means that the trusted little keyboard that so many users swore by, has been traded for the unreliable, jittery touchscreen.

So we not only accept this, we embrace it.

I am wondering if the Apple effect could be translated to other concepts and make us accept those things that are "the right thing to do" even if they mean increased costs or moving away from our comfort zone. How about an iBus that would make us take public transport instead of our own car? or An iBulb that will finally convince us that turning off the light bulb when we have left the room IS a good idea? iMortgage, a product that gets banks to assume their share of the Real Estate bust? Anybody iBurger, made of organic stuff that costs $20?

For now, let me try to convince my teenage daughter that an Oldsmobile is a great car. I hope this little Apple sticker works...

Thursday, October 28, 2010

The "unconvergence" age

Everything is cyclic. In business and technology we see it all the time. We push, push, push and there is a point where the market stops us as saying "that's just way too much".

The convergent device has been great. Being able to integrate phone with PDA and then being able to GPS locate and email almost everything on the device is just fantastic.

However, I find myself more and more in a situation where I would rather prefer a second device, an example is when I am driving following a map and suddenly somebody calls.

The question here is how do we approach this? I can think of three basic solutions:

1.- Better and smarter peripherals. If the audio interface and a second display on goggles could be an option, maybe -and just maybe- we won't need a second device.

2.- The dedicated device collection. We tried this, and while we somewhat like it, it is not the Holy Grail. Carrying a collection of dedicated devices is not a good answer.

3.- The second, multipurpose, connected device. One is not enough? Try two! Not a brilliant idea but if we can limit the number of devices that we carry to two, and both can do everything we can dream of, we also get redundancy. To some extent this is happening with the arrival of the iPad. In fact many appleheads just think in "number of Apples I own". Good for Jobs, that is Steve Jobs.

4.- The interactive environment. Let's expand on concept 1. Turn your car into a peripheral. When you sit in your car, your device works like a security token and information is shared. Suddenly you have access to the map on your personal device and display it on the dashboard, or your phone can use the car stereo, and the car marks your calendar for the oil change. To some extent we are there. Now expand that thought to Home and the big screen TV, or the office's keyboard, mouse and monitor and desk phone.

Whichever way we go, the key here is to establish the real, secure Personal Area Network. Is Bluetooth ready for this?

Tuesday, October 26, 2010

Bump is Magic

If something is true about my Myers-Briggs profile (ENTJ if you ask...) is that I get easily fascinated and entertained by ideas and concepts. This is one of those cases.

For those of you who don't know, "Bump" is an app that runs both on iPhone and Android and allows you to share your contact info by "bumping" your phones against each other.

By an elaborate and innovative flow of information the user is fooled into believing that the act of touching the two phones is doing the trick, while the devices in fact don't have anything that allows for this!

What is really happening is that the devices connect to a central server, notifying that they want to exchange a set of data, and when the accelerometer detects that the phone is "bumped", the server tries to match the GPS coordinates with another phone being bumped at the very same precise moment. Clever huh?

It is like a coordinate-authenticated PAN (Personal Area Network).

The part that I really get hung up on is that this is like faking a punch and having the other being put out by lightning!

I guess Arthur C. Clarke was right, any sufficiently advanced technology is indistinguishable from magic.